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Embrace Technology to Better Serve Your Customers

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Whether you have one employee or hundreds, if you're a small business you should be embracing a few forms of technology to better serve your customers. Card Readers and Shipping One of the first areas where you could embrace technology is when it comes to payment processing. Most consumers do not have checkbooks or cash with them anymore. This can make for an awkward moment, or potentially the loss of a sale if you do not take card payments in your store. There are many ways to accept cards, by machine or applications, so you can find the one that best suits your business. A second area where you can make shopping easier for current and potential customers is to offer shipping. Everyone is busy, and a client may want to patronize your business but find it difficult to get to your location. You can offer shipping or delivery services, or a combination of both. Keep in mind expenses (gas, fees, supplies) to determine which option would be a better choice for your budg...
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Choosing the Right Plan and Pricing for Your Website

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When you start to contemplate a website for yourself or your business, you’ll eventually have the think about the costs associated with this project. While building and maintaining a website doesn’t have to cost thousands of dollars, it does come at a monthly or annual cost. When comparing website pricing, make sure to consider what you need for your website so you get exactly what you need, for the right price. Domains You may need more than just one domain for your website. For example, you may want to purchase and run a variety of domain names to reach more potential online visitors. Each domain could focus on a specific segment of your business. For a higher fee, your website hosting plan can include multiple domains. Design Do you need help designing your website? If you, or someone on your team, don’t have website design experience, you might want to have professional help. Assistance building pages, links, uploading photos, and creating contact forms can all come...
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A Primer on Website Hosting

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Website hosting is the process of buying or renting webspace so you can post a site onto the World Wide Web. It's often linked to purchasing a domain name. Although they're different from each other, both work hand in hand. Think of this way: the domain is the address of your house while the other is the actual structure that address is pointing to. How It Works Sites are hosted on servers, which refers to both hardware and software. The hardware side is a computer that stores programs and component files such as images, cascading style sheets, and HTML documents. Meanwhile, the software side includes parts that control how your customers, for example, access hosted files like an HTTP protocol. The division of the server's resources (hard drive space, bandwidth, and RAM) will vary depending on the plan you choose. Before you find one that suits you, you need to know what website hosting plans are available. Common Types of Hosting Services Plans differ ...
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